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      <image:title>SKC News / Updates - Community Foundation gifts Blue Water Allies a permanent space - Make it stand out</image:title>
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      <image:caption>Custom communication plans to meet your needs Steady Keel Communications (SKC) is an independently owned and operated, Michigan-based public relations firm. The primary function of SKC is to service valued clients and their unique business needs with a specialized, expert approach to supporting and enhancing their communication strategies.</image:caption>
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      <image:title>Home - Why public relations?</image:title>
      <image:caption>Much like the keel of a boat, communication steers your business. Public relations is about crafting a narrative that tells a story about the branding of a company. This story appeals to a particular demographic or a strategic goal of the organization.</image:caption>
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      <image:caption>Challenge: Create a program that mutually benefits private and public organizations without drastically adding new action requirements. Best practices applied: Do your research and develop the plan - the plan can evolve and change, but have the materials and the goal developed in advance Look at all perspectives of the project - how will it be received, do SWOT analysis Keep going despite setbacks - maybe the right people are not at the table, maybe something else is missing; look for ways to freshen the approach and try again, be patient</image:caption>
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